It’s More Than Just Good Marketing



I’d be willing to bet that few people realize the origins of the name of the shoe company, Nike.

“Just do it,” isn’t simply a great marketing phrase; it’s something that the ancient Greeks probably found themselves yelling out, fairly often, to their goddess of victory: Nike.

You see, Nike had this issue with being inconsistent in doling out victories to her people. She didn’t always come through. She could totally make it happen any time she wanted to — it was her job to bring home the win — but who knows if she was spiteful, lazy, or just not really an Auburn fan? (Too soon?)

Often, we have that same victory in our hands, but let it slip right through our fingers. It could be something “little,” like always being on time to school and work, or it could be something much bigger, like losing that weight you’ve been trying to lose for years, getting yourself out of a mountain of debt, or raising your kids up to be responsible adults.

We frequently have the ability to do whatever our situation requires, but we give up in enough small ways, that before we know it, Nike has swooshed away.

I think we all have that one thing that comes to mind that we’re letting get the best of us. There’s plenty more on the list, but there’s always that one thing we need victory in.

So do it. Take the lead. Win that prize.

Whether it’s making things right with a distant family member, sticking to a hard promise, quitting a bad habit, or writing a blog (ouch!):

Stick to what you set out to do. Be a man or woman of your word.



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